National Fire Protection Association (NFPA)


Electrical Campaign Pre-roll Video
The electrical campaign was all about “Be a Transformer.” There was print, OLA, pre-roll video, Youtube ads, Facebook, Google ads, and a direct mailer toolkit. I was responsible for the concept, art direction and design of the below pre-roll video and Facebook content.

This pre-roll video is driving a tremendous amount of click volume with 3,400 hundred clicks and a CTR of .47% (eMarketer benchmark .14%). Banner CTRs are at the B2B industry standard .03% and in line with NFPA historical performance. While Video is driving high traffic, our nurture strategy of sequential targeting credits all Sales to the banner campaign. This strategy is proving effective with a ROAS of 3x when factoring in the Electrical Sales Revenue exclusively. When factoring in total sales, the ROAS is over 7.5x!

NFPA On-site Training Ad

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My Role: Concept and Design

NFPA Products & Solutions Catalog

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My Role: Concept and Design for the cover and re-designing training spreads

Agency: Forge Worldwide