The electrical campaign was all about “Be a Transformer.” There was print, OLA, pre-roll video, Youtube ads, Facebook, Google ads, and a direct mailer toolkit. I was responsible for the concept, art direction and design of the below pre-roll video and Facebook content.
Pre-roll Video
This pre-roll video is driving a tremendous amount of click volume with 3,400 hundred clicks and a CTR of .47% (eMarketer benchmark .14%). Banner CTRs are at the B2B industry standard .03% and in line with NFPA historical performance. While Video is driving high traffic, our nurture strategy of sequential targeting credits all Sales to the banner campaign. This strategy is proving effective with a ROAS of 3x when factoring in the Electrical Sales Revenue exclusively. When factoring in total sales, the ROAS is over 7.5x!
NFPA Internal Values Graphics
Organizational values that inspire the 350 employees to get excited about how the culture and values of the organization that make it a great place to work, as well as make an impact on the world.
My Role: Concept, Design and Illustration
NFPA On-site Training Ad
NFPA Products & Solutions Catalog
Conference & Expo
Las Vegas - 2018 Registration Landing Page
NFPA Membership
Membership Landing Page (visit the site)
NFPA NEC Reseller's Toolkit
Agency: Forge Worldwide